June 22, 2017
Email marketing is the most cost-effective and reliable way to engage with customers. With a signup form on your website and a simple strategy for sending emails, you can provide more value to your customers. Start small. Then expand.
By Andrew Gregory
Start with something simple, then expand to the more detailed ideas below.
Give content of value to those on your email list. Do not only ask for the sale. Teach them about your industry and share details about your business. Providing valuable content is essential for creating trust.
Send emails at least monthly. If you are providing relevant and valuable content then it will not feel overbearing. This is the second part of building trust.
You are already providing value on your blog. Now it is time to share this with your email list. Use your blog content by automating the process so each new blog post is automatically sent by email.
Create a series of emails to welcome new subscribers to the email list. Give them discounts, share details about your story, and make them feel good about who you are. Then automate it so that each new member receives this series over the first few weeks and months.
Group subscribers based on their interests, order history, demographics, and source. Then use these groups to send the most relevant content to each person.
The best thing about email marketing is the ease of running tests. Try different subject lines, offers, and content. Then adjust your strategy to build off of the most successful tests.
Update your email templates so it reflects your branding. While you are at it, make sure the template is responsive so it works no matter what device your subscribers use for reading email.
Now that the content and automation are in place, it is time to grow the list. Create marketing campaigns and events to reach new prospective customers. Entice them to sign up for your emails by showing them the value you give.
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