November 18, 2016
Email Segmentation... that just sounds confusing. So, what is it? Grouping people on your email list so you can send each of them more relevant content.
By Andrew Gregory
Well, that wasn't so bad. We may actually have time left to answer a few more questions...
You can create groups based off of any data that is related to the email address. For example:
Have they opened a previous email?
Did they click on a link in a previous email?
Are they already a customer?
What is their age and gender?
Where do they live?
If you already have this data, then start by appending it to your email list. If they are already customers, then you may have their address, gender, and other data. You can also use to collect the information about your current subscribers. Don't worry if you have incomplete information. You can still use what you do have and send general updates to the rest.
It's never too early to think about this. Identify a few key ways that you want to try segmenting the list. Then setup your system to automatically capture this information for each new subscriber.
It will lead to more people opening your emails, less unsubscribing, and more relevant content being delivered. So, get started!
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