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What Does Email Segmentation Mean?

Andrew Gregory
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Nov 18, 2016
Date

Summary / TL;DR

Email segmentation is grouping people on your email list so you can send each of them more relevant content. It will lead to more people opening your emails, and less unsubscribing.

Consider segmenting your email list by interests, how they have interacted with previous emails, and what products or services a customer has purchased in the past.

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Email Segmentation

Email segmentation may sound confusing. So, what is it? Grouping people on your email list so you can send each of them more relevant content.

How would you group them?

You can create groups based off of any data that is related to the email address. For example:

  • Have they opened a previous email?

  • Did they click on a link in a previous email?

  • Are they already a customer?

  • What is their age and gender?

  • Where do they live?

What if you already have an email list?

If you already have this data, then start by appending it to your email list. If they are already customers, then you may have their address, gender, and other data. You can also use to collect the information about your current subscribers. Don't worry if you have incomplete information. You can still use what you do have and send general updates to the rest.

What if you are just starting to build an email list?

It's never too early to think about this. Identify a few key ways that you want to try segmenting the list. Then setup your system to automatically capture this information for each new subscriber.

​Why?

It will lead to more people opening your emails, less unsubscribing, and more relevant content being delivered. So, get started!

Andrew Gregory
Author Name
Andrew Gregory / COO & Founder
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https://www.claritysquared.com/articles/what-does-email-segmentation-mean

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