January 11, 2017
The intense process of research, writing, design, and development is finally done and the new website is live! Everyone takes a deep breath. The website is finished... isn't it?
By Andrew Gregory
Have you ever been to a website that has outdated information? Then you know how important it is to regularly review and update the content. Remember, content is the reason someone visits your website. So how do you keep it current?
Identify who handles the website content.
Know how to update the content.
Create a schedule for generating new content, such as monthly blog posts.
Remember, a website is only one piece of a business's marketing. On it's own, it has minimal value. Combine it with an integrated marketing strategy - and it's a different story.
This strategy may include:
Using pay per click advertising to supplement organic search and ensure it is in relevant search results.
Using Facebook advertising campaigns to reach targeted prospective customers.
Using automated email welcome series and regular email updates to send prospects to the new website.
Reviewing analytics to make improvements based on real data.
Of course, it's important to keep the website running as well. We all know how fast technology changes. Each week new devices and software updates are released. Timely security and functionality updates are critical.
So, when is the website finished? Never. Enjoy the ride.
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