Email marketing is the most cost-effective and reliable way to engage with customers. With a signup form on your website and a simple strategy for sending emails, you can provide more value to your customers. Start small. Then expand.
Facebook has two separate ways that pages and advertising accounts can be managed. The original way is having it tied to a personal Facebook account. However, Facebook now has a better option. And don’t worry, it’s easy.
A few years ago it would have seemed absurd to think that mobile devices would account for the majority of website usage. Welcome to 2017. Mobile usage has now passed desktop. This change affects every aspect of web design.
So, your business should use at least Facebook, LinkedIn, and YouTube right? Most businesses would say yes… but that does not mean it is correct.
Remember why someone visits a website? It’s for the content. Sometimes this is a secondary thought when revising or creating a new website. It should be the primary focus.
The intense process of research, writing, design, and development is finally done and the new website is live! Everyone takes a deep breath. The website is finished... isn't it?
So we’ve all heard of Google and Facebook. We may even be aware that they are two of the largest paid advertising platforms available. But what really is the difference between these two advertising platforms?
Let's look at how pay per click advertising is within the reach of small businesses. While the shear number of acronyms (PPC, CPC, CTR, SERP, etc.) may scare some people off, the actual concepts are simple. So let's start there.