Conversations, articles, podcasts, and coaching have taught me so much about running a business. Now it’s time to share some of my own thoughts and favorite resources.
We had a blast spending a day with a local small business to refresh their brand and website. Earlier this year, we had talked with them about how they had outgrown their brand and how the shutdown had affected their business. We decided this was a great time for our next One Day Refresh.
Let’s look at some web strategies to generate new business leads. This does not mean that you need to throw more money at advertising, SEO, and paid directories – at least not until you work on the following strategies.
Is it better to be able to track visitors every action on a website or to have a privacy focused website? We’re seeing a change in privacy concerns that is affecting digital marketing.
Few could have guessed that a global pandemic would be one of the issues painting the dramatic theme of 2020. Luckily, we live in a world more connected than ever before, and that interconnectedness has given rise to some ambitious relief efforts such as Google’s COVID-19 Google Ads credits.
We love using Statamic as the Content Management System for websites we build. As we began working with Statamic 3, we wanted to document what we learned and share it publicly to help out the community.
We’re often asked by clients why their website isn’t coming up on Google when they search a relevant phrase to their business. While it seems like a simple enough question, the answer is actually a lot more complicated than people realize.
We were excited to partner with CitiKidz for our inaugural One Day Refresh. CitiKidz is a Christian sports camp whose mission is to teach, train, and transform urban America. We donated a new website to help them accomplish their mission!
You guessed it, the speed of a website is extremely important. It dramatically affects your visitors' experience.
You’ve seen beautiful emails from other companies. Now how do you get your organization’s emails to look this good? It may not be as difficult as you think... or maybe it is even harder.
Where are potential customers looking to find local businesses and organizations? Google searches (on Google.com and Maps) guide consumers to 1.5 billion destinations every year...
A website is often the most important asset of an organization’s online presence. We like to think of it as an organization’s home on the internet. But with anything technical, things can go wrong. So what do you do if your website goes down? And what steps can you take to prevent this...
It’s hard to believe that it’s already the holiday season again! A time when our mind often drifts between family, food, shopping, and the like. We decided to reflect on the many areas we are thankful for (a novel idea, I know!). We're also announcing the launch of a new project that is one way we are “giving back.”
You may never have heard of a website audit. Yet, it may be just the thing to help your business succeed. Consider it an in-depth check-up on what is your most expensive online asset – your website.
You want your next email marketing campaign to succeed? The first step is to get it delivered to your prospective and current customers’ inbox. The next, is to get them to open it.
A strategic blend of these two services provides the best value for our clients. One has a wider reach and the other is less expensive. Together we can take advantage of both of these qualities.
Email marketing is the most cost-effective and reliable way to engage with customers. With a signup form on your website and a simple strategy for sending emails, you can provide more value to your customers. Start small. Then expand.
A few years ago it would have seemed absurd to think that mobile devices would account for the majority of website usage. In 2016 mobile usage passed desktop. This change affects every aspect of web design.
So, your business should use at least Facebook, LinkedIn, and YouTube right? Most businesses would say yes… but that does not mean it is correct.
Remember why someone visits a website? It’s for the content. Sometimes this is a secondary thought when revising or creating a new website. It should be the primary focus.
The intense process of research, writing, design, and development is finally done and the new website is live! Everyone takes a deep breath. The website is finished... isn't it?
So we’ve all heard of Google and Facebook. We may even be aware that they are two of the largest paid advertising platforms available. But what really is the difference between these two advertising platforms?
Let's look at how pay per click advertising is within the reach of small businesses. While the shear number of acronyms (PPC, CPC, CTR, SERP, etc.) may scare some people off, the actual concepts are simple. So let's start there.
Email Segmentation... that just sounds confusing. So, what is it? Grouping people on your email list so you can send each of them more relevant content.
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