Email Marketing

Social media is getting all the buzz lately. Yet, email marketing remains the most consistent way to engage with prospects and customers.

Let’s develop a strategy for your business to:

  1. Engage Current Customers
  2. Nurture Prospective Customers

We will show you how to build an email marketing system ready to support your business. Then we’ll automate it so you can focus on what you need to.

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Here are a few ways that we can help your business have awesome email marketing.

  1. Email Marketing Strategy and Consulting We review your current current email marketing and provide recommendations for improvements. Then we work together to define an overall email marketing strategy.
  2. Account Setup (or Review) We set up (or review) your email marketing account and insure that it is configured to the best practices.
  3. Email Template Design & Coding We design and code an email template to match your brand. We use responsive design so it will work well on a variety of screen sizes and devices.
  4. Automated Blog to Email You already have blog posts, why not use this content for your email marketing? We will make it so new blog posts on the website are automatically sent to your email list subscribers.
  5. Individual Email Campaigns We provide strategy, campaign creation, and testing of individual email campaigns. Whether it is a monthly newsletter or a promotional email, we'll deliver your best content to your customers and prospects.
  6. Automated Email Welcome Series We create an automated email welcome series to be sent to each new subscriber on the email list. This will welcome them and introduce them to your businesses products and services.
  7. Email List Segmentation We provide strategy and configure segmentation within MailChimp. This allows you to send specific emails only to the groups that they are relevant for.
  8. Integrate with Website, eCommerce Store, and more We integrate your website, online store, or other system with your email marketing program. This is one more way to automate the system to grow your list and send timeline and relevant emails.
  9. Email List Growth Campaigns With the email system setup, content plans in place, and automated emails ready... it is definitely time to build a campaign to grow your email list by reaching new prospects!

Whew, that’s a lot. Don’t worry, we take it one step at a time. We’ll walk you through what makes sense for your business and prepare you for the future.

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We are MailChimp Experts

For Pittsburgh email marketing experts, look no further. We’re here to help your small business get started... or to come alongside your marketing team to bring your email marketing to the next level. MailChimp is our preferred email system (but by no means the only one we work with). 

As registered MailChimp experts we can offer you 3 months of MailChimp for Free!

We have worked with organization’s email lists of 75,000+ subscribers, as well as with those starting from scratch!

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“Working with Andrew at Clarity Squared was the best! He did all the set up configuration for me to get the MailChimp to work with my website... and made sure I understood how to do everything going forward.”
- Taylor, Taylor Rae Photography

Want to Learn More?

Grow Your Business With These 9 Email Marketing Ideas

Email marketing is the most cost-effective and reliable way to engage with customers. With a signup form on your website and a simple strategy for sending emails, you can provide more value to your customers. Start small. Then expand.

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What Does Email Segmentation Mean?

Email Segmentation... that just sounds confusing. So, what is it? Grouping people on your email list so you can send each of them more relevant content.

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