So you have a website. Now how do you get the right people to visit it? One tried-and-true method is using pay per click advertising.
Search engines such as Google, Bing, and Yahoo have made their mark by helping people find what they are looking for. So, if you want people that are looking for your product or service to find you, then search engines are the place to be.
We begin each advertising campaign by setting goals and initiating a research phase. Then we develop a strategy based on two things:
Everything we create is focused on accomplishing your goals.
We set up tracking for each advertising campaign using data from Google, Bing, and your website. Sometimes this includes configuring your website to track when forms are submitted. Other times it is setting up phone numbers for tracking calls to your business from these ads.
We provide monthly performance reports. These reports include metrics, our analysis, and recommendations for next steps.
Google offers programs for non-profit organizations. One of these programs, Google Ad Grants, provides free advertising within Google's search results. If approved, this is a great way to increase the number of visitors to your website. We will gladly explain this program to you and help you with the application process.
Decreased Cost Per Click (CPC) on client’s Google AdWords paid advertising campaign by 46% in first two months.Read Story
A strategic blend of these two services provides the best value for our clients. One has a wider reach and the other is less expensive. Together we can take advantage of both of these qualities.
So we’ve all heard of Google and Facebook. We may even be aware that they are two of the largest paid advertising platforms available. But what really is the difference between these two advertising platforms?