Few could have guessed that a global pandemic would be one of the issues painting the dramatic theme of 2020. Luckily, we live in a world more connected than ever before, and that interconnectedness has given rise to some ambitious relief efforts such as Google’s COVID-19 Google Ads credits.
A strategic blend of these two services provides the best value for our clients. One has a wider reach and the other is less expensive. Together we can take advantage of both of these qualities.
So we’ve all heard of Google and Facebook. We may even be aware that they are two of the largest paid advertising platforms available. But what really is the difference between these two advertising platforms?
Let's look at how pay per click advertising is within the reach of small businesses. While the shear number of acronyms (PPC, CPC, CTR, SERP, etc.) may scare some people off, the actual concepts are simple. So let's start there.
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